Since 2009, our logo has been based on a picture of Jeremy Kinnick doing an Overhead Squat during the 2009 So Cal Regionals, where he earned a qualifying spot at the 2009 CrossFit Games. Jeremy was with us in the garage in 2007 and has recorded over 1200 posts on our site. We thought this movement was fitting for our community, given that it is the most challenging of the squat variations (especially for Moe), and it is also the receiving position of a squat snatch. As much as we are sad to be retiring this logo, we are really excited about the meaning and professionalism of the new logo.
As stated above, the new logo embodies our next big step. Simple but not simpler. The “b” is drawn with three progress bars, because our fundamental purpose is to help you track your progress. You are working out to get better, and we want you to be able to see that. The first progress bar is going “beyond” the box. This embodies our approach to building outside of the box technology for the CrossFit community. Also, there is a “w” in the logo. This respresents the whiteboard that we, as many other gyms, started at in 2007. Over the next few weeks, you will see all of our materials being updated with the new logo. The blog was one of the first places the new logo was introduced. Below you can download hi-res versions of our new logo to use on your own blog, website, or wherever else you might want to put it.